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Writing effective job descriptions is crucial to attract qualified candidates and fill open positions. A well-crafted job description can help you communicate your company culture, values, and expectations to potential hires, giving them a clear idea of what to expect from the role and how they can contribute to your organization’s success. However, crafting a job description that resonates with your target audience and accurately reflects the responsibilities and requirements of the position isn’t always easy.

In this article, we’ll provide you with a comprehensive guide to writing the best job descriptions that will help you attract top talent and build a successful team. We’ll cover everything from the basics of job descriptions to tips and tricks for writing compelling and engaging job postings. 

What Is a Job Description and Why Is It So Important?

A job description is a written statement that outlines the duties, responsibilities, qualifications, and expectations of a particular job. It provides candidates with a clear understanding of what the role entails and what they need to do to succeed in the position. Job descriptions can vary in length and format, depending on the organization’s needs and preferences, and they serve several purposes, including:

  • Attracting qualified candidates: A well-crafted job description can help you attract the right candidates for the position.
  • Setting expectations: Job descriptions outline the expectations and responsibilities of the role, helping candidates understand what they need to do to be successful.
  • Aligning organizational goals: Job descriptions can help align the position’s goals with the organization’s mission and values.
  • Providing legal protection: Job descriptions can serve as legal documents that outline the expectations and requirements of the position.

How To Structure A Good Job Description

A well-structured job description can help you communicate your expectations and requirements effectively. Here’s a basic structure to follow:

  1. Job title: The job title should accurately reflect the position’s responsibilities and level within the organization.
  2. Introduction: This should grab the candidate’s attention and provide a brief overview of your company.
  3. Job Summary: The job summary should provide a brief overview of the position and its purpose.
  4. Duties and responsibilities: The duties and responsibilities section should outline the specific tasks and responsibilities associated with the role
  5. Qualifications: The qualifications section should specify the education, experience, and other skills required for this position. 
  6. Ideal qualifications: A separate section that details your ideal qualifications will help to ensure you don’t scare off candidates that don’t have every single skill you desire.
  7. Salary and benefits: The salary and benefits section should provide information on the compensation and benefits package associated with the role. Including salary information can help you attract more qualified candidates, but it can also limit your bargaining power. Some states have enacted laws that require employers to list the salary range so it’s important to ensure that you are following your state’s laws.
  8. Company culture: The company culture section should describe the organization’s values, mission, and culture. Remember, you are trying to attract top talent and this is a great way to sell them on why they should join your company.

You can add additional sections or subheadings as needed, depending on the position and organization.

Tips For Writing Effective Job Descriptions

Here are some tips for writing effective job descriptions:

  • Use clear and concise language: Avoid using technical jargon or ambiguous language that may confuse or mislead candidates.
  • Focus on the benefits: Emphasize the benefits of the role, such as growth opportunities, work-life balance, and company culture.
  • Use an active voice: Use active verbs and phrases to describe the responsibilities and expectations of the position.
  • Be specific: Provide specific examples of the duties and responsibilities associated with the role.
  • Use keywords: Use relevant keywords and phrases that candidates may use when searching for jobs online.
  • Be inclusive: Use gender-neutral language and avoid language that may exclude or discriminate against certain groups of people. If you aren’t sure your language is gender-neutral, you can check it with this tool.

How To Optimize Your Job Description For Search Engines

Optimizing your job description for search engines can help you attract more qualified candidates. Here are some tips:

  • Use relevant keywords and phrases throughout your job description, including in the job title, job summary, and duties and responsibilities sections.
  • Use Local SEO – put your location in your job description to find local talent.
  • Use bullet points or numbered lists to break up the text and make it easier to read.
  • Use headings and subheadings to organize the content and make it more accessible.
  • Keep the length of your job description between 500-800 words.
  • Use a clear and concise writing style that is easy to understand.

Common Mistakes To Avoid When Writing Job Descriptions

Here are some common mistakes to avoid when writing job descriptions:

  • Using vague or generic language that doesn’t provide specific information about the position.
  • Overemphasizing qualifications or requirements that are not essential to the position.
  • Failing to provide information about the company culture or values.
  • Using discriminatory language or excluding certain candidates.
  • Failing to proofread and edit the job description for errors or inconsistencies.


Writing effective job descriptions is the crucial first step in attracting top talent and building a successful team. By following the tips and guidelines outlined in this article, you can create job postings that stand out and resonate with your ideal candidates. Remember to use clear and concise language, focus on the benefits of the role, and provide specific information about the position’s requirements and expectations. By doing so, you’ll be well on your way to attracting the best candidates for your organization.

For additional resources on hiring and recruiting, check out some of our other articles below:

To learn how EPG can help you attract and hire the best talent, contact our CEO, Joe Rooney at Joe@EPGAmerica.com or schedule time on his calendar.